It’s more than a tactic; it’s the science of a breakthrough idea.
The 10 Behavioral Sparks translate 75+ behavioral principles into 10 clear and distinct plays. This patent-pending system classifies psychological triggers by outcome—trust, motivation, action—establishing a predictable base for content that performs.
Before you can persuade, you must be believed.
This family of Sparks provides the framework for building narratives that are credible, authoritative, and authentic. They are designed to reduce cognitive load, build psychological safety, and frame your brand as the expert guide your audience has been searching for.
Turn passive interest into decisive action.
Once trust is established, it’s time to create movement. This family of Sparks leverages powerful social and psychological forces to make your offer feel more valuable, desirable, and urgent. They answer the audience’s subconscious question: “Why should I act on this right now?”
Your framework for predictable results.
We’ve done the hard work of organizing the complex science of human behavior into a single, powerful framework. The 10 Behavioral Sparks are the core of our entire system—a shared language that transforms creative guesswork into a repeatable science. Each Spark represents a fundamental classification of human motivation, providing a clear starting point to engineer content that connects and converts. This is the foundation of predictable performance. Explore the plays to understand the science in the engine.
Use ten blocks with the names of the behavioral sparks on them to display the behavioral sparks. Clicking on a block opens a modal with the content for the behavioral spark displayed. This content can be found in the 10 behavioral spark tab.
No. Each of the 10 Sparks is a strategic play—a patent-pending classification of multiple behavioral elements designed to achieve a specific psychological outcome. It’s the framework that guides your tactics.
Yes. The framework is based on decades of peer-reviewed research in behavioral science and has been validated by real-world client results, such as a +78% increase in PPC conversion rates.
On the contrary, it enhances it. The best creativity has constraints. The Sparks provide clear strategic direction, freeing up your team to be more creative and effective in their execution.
You don't have to guess. Based on your stated goals (e.g., "build trust," "drive sales"), the SparkyAI! platform analyzes your audience and implements the most effective Behavioral Sparks to use as the strategic foundation for your content.
While competitors create noise, you can engineer content scientifically designed to persuade. Start your free trial and see how our fusion of AI and behavioral science transforms your content into your highest-ROI asset.
