A Spark is a strategic lens to focus your creativity. Each of the 10 Sparks simplifies dozens of scientific principles into one powerful creative direction.
The best creativity has constraints. But where do you start? Instead of a blank page, imagine having 10 powerful starting points. “What if we built this campaign around Authority?” “What if we wrote this email with Empathy?” Each Spark is a scientifically-backed prompt, a way to focus your team’s energy and ignite the creative process with a clear, strategic purpose.
Great content creates a human connection. This family of Sparks provides the framework for building narratives that are relatable, moving, and authentic.
At the end of the day, you’re connecting with another human. This group of Sparks helps you do that with intention and skill. Whether you need to tell a compelling story, show genuine empathy, or make someone feel uniquely seen, these are your go-to starting points for building a real relationship with your audience.
Sometimes, you need your content to do a job. This family of Sparks provides the framework for creating clear, persuasive, and motivating calls to action.
When it’s time to ask for the click, the sale, or the sign-up, you need to be direct and persuasive. This group of Sparks provides the strategic backbone for your action-oriented content. They leverage proven psychological principles to make your offer clearer, more compelling, and harder to resist.
On the contrary, it enhances it. Constraints are a proven catalyst for creativity. The Sparks provide strategic direction, freeing up your team to be more creative and effective in their execution.
They are the output of our patent-pending classification system, which groups over 75 behavioral design elements based on their core psychological function and strategic purpose.
Absolutely. Advanced strategies for messaging groups often involve combining two or three Sparks. The platform effectively selects the appropriate framework for the outputs..
No. While some may feel intuitive (which is a sign of a good framework), each Spark is rigorously defined and backed by a collection of specific, peer-reviewed scientific principles.
You don't have to guess. Based on your stated goals for a piece of content (e.g., "build trust," "drive sales"), the SparkyAI!™ platform recommends the most appropriate Sparks to form your creative brief.
While competitors create noise, you can engineer content scientifically designed to persuade. Start your free trial and see how our fusion of AI and behavioral science transforms your content into your highest-ROI asset.
