Each Spark is a master algorithm—a patent pending classification of behavioral principles that governs a key area of human decision-making.
For years, we’ve studied the source code of the mind. Our two patent-pending applications describe a revolutionary method for classifying 75+ behavioral elements into a coherent system. The result is the 10 Behavioral Sparks—a complete framework representing the operating system of persuasion. When you create content with a Spark, you’re not just writing words; you’re running a subroutine that the human brain is hardwired to process.
These fundamental Sparks are processed first, answering the brain’s need for safety, clarity, and belief.
Before any creative message can be processed, the brain’s core processor runs a series of trust and logic checks. Is this credible? Is it safe? Is it easy to understand? This group of Sparks ensures your content passes these fundamental checks and is accepted by the user’s “operating system.”
With the core logic satisfied, these Sparks engage the powerful emotional and social processing centers of the mind.
Decisions are rarely purely logical. This set of Sparks activates the powerful co-processors of emotion, social connection, and self-identity. They tap into deep-seated human needs for belonging, status, and personal connection, creating the powerful motivation required for action.
t's a perfect metaphor for our system. We have used AI and a scientific methodology to create a structured, repeatable classification system that functions like a master algorithm for content creation.
Through a multi-year R&D process of analyzing 75+ peer-reviewed behavioral principles and developing a proprietary AI-powered method to classify them based on their strategic function, which is now patent-pending.
Understanding the algorithm is not the same as exploiting it. We provide this framework so our users can create clearer, more helpful, and more resonant communication, not to manipulate.
Our platform uses your selected Spark as a core instruction for the generative AI, guiding its output to align with the chosen psychological strategy, ensuring the content is not generic.
While competitors create noise, you can engineer content scientifically designed to persuade. Start your free trial and see how our fusion of AI and behavioral science transforms your content into your highest-ROI asset.
